Edible Type

To begin the brief, myself and the group began to research existing cakes and other foods. We also looked at entries of the edible type brief from previous years to gain an understanding of what is expected. I collated an 'Edible type' board on Pinterest to gather all my research and to help me brain storm ideas.

I then opened up the font book on my Mac and simultaneously researched cake names. I looked at both lists to see if there were any good combinations of type and cake. Myself and another group member both thought of the idea to have a "swiss roll" designed in the style of swiss typography. However, we felt a swiss roll would be too difficult to make. We came up with some other weak ideas but were still struggling.

 One group member came up with the idea of using smoothies as an alternative to food. I liked the creativeness of this idea but was unsure about how we could translate this into type. We considered using type shaped bowls, however we felt this would be awkward to drink from, even with a straw. We then came up with the idea to somehow mark the glasses with paper, spray paint or otherwise, leaving a letter shape through the glass. The smoothie would be visible through this letter shaped hole. The letterforms would then spell out a word such as 'smooth'. 

To research potential flavours, we visited the smoothie company and analysed their menu and ingredients in each smoothie. We did some taste testing by purchasing our own milkshakes. 

This led on to considering whether we should use plastic smoothie cups for a more authentic feel, rather than glasses. These are still initial ideas but at this moment in time we plan to continue developing our smoothie idea.