The overall feeling that I got from my final critique was that my designs were successful. However, it was suggested that the text on the designs with the smaller triangles was too difficult to read. In practice, this would be too difficult to read and customers may avoid buying the frame as there could be a confusion as to whether it is a piece of artwork. I had originally placed the text on the lightest line in the pattern so the text would stand out against the complex pattern, however, I can understand that there was still some improving to do. It was further suggested that the colours of the text should contrast with the background rather than harmonise to help the text stand out.
Despite this setback, the group felt that it was an innovative idea to have the size of the triangles coordinating with the size of the frame. The group challenged me as to why I used Arial rather than Helvetica. I explained that I dislike how commonly Helvetica is used in design. I feel that the rebellion of using Arial ties in with my target audience of younger people. I explained further that to make the font my own, I always use Arial bold and increase the line thickness even more. I will also reduce the kerning and occasionally the character height. This style is becoming personal to myself and marking my style.
I felt that this was one of my more successful projects in terms of experimentation. I challenged myself to try other medias and although these were not always successful it has helped me consider new skills and new angles to tackle briefs. I was pleased with the success of designing my own textures and the positivity I received from feedback about these.
There were, however, several areas for improvement. I feel that my planning really lacked. I came up with two vague ideas/target markets and dived straight into designing for one without really considering all my options and brainstorming about the brief. I feel that this was because after being inspired by artwork, I was too excited to get designing and eventually got carried away with that idea. I had originally planned to explore two ideas design wise but this failed as a result of my impatience.
Furthermore, my time management was lacking. I had several ideas for experimentation but did not have time to try these due to distractions. One of the ideas I wanted to explore further was the idea of gems and precious stones. I am disappointed that I did not give myself time to explore this but I feel I can tie it in to a future project. What did set me back from exploring this idea was the fact that I had not yet had a photography induction. This lack of camera equipment meant I could not take good quality photographs of the gems I had sourced. I do have my own camera but the macro setting and focus appears to be faulty, thus I could not take any good photographs.
For my next brief I aim to improve my time management and note down all the experiments that I am considering.
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