Studio brief 4 - Message and Delivery | Initial Research and Ideas

Organ Donation Posters That Inspired Me 

I feel that the red text on black is successful for legibility. I like how the colour of the text ties in with the colour of the organs- the elements work as a team. The grey scale images also add emphasis on the organs so the adverts message is clear. 

I like the personal touch in this advert. Facing the fact that there are people waiting for organs right round the corner. The illustration is creative and I would like to add a similar creative twist on my posters. Maybe I could use Leeds?  I think I need to consider target audience. 

It is interesting to see how the NHS tackle these adverts. This is very simplistic and too the point. Illustrating the statistic in such a way puts the facts into a visual perspective. The colour of the hearts reflects a loss of life. 

This poster has a fairly modern take and therefore may appeal more to the younger generation. I like the visualisation of piecing together a heart and therefore piecing together a life. Its very light in text but the message is clear. I would like to consider what symbolises life. 

First poster I have seen with an emphasis on time and also the fact of educating yourself which from my research I have realised is very important. I like the symbol of passing a heart between hands. I prefer the idea of using a realistic heart but a cartoon version may seem friendlier and more inviting.

Although I can't understand the text, I love the imagery of using plants to symbolise life. Virtually no adverts used this idea. The grainy texture of the background is interesting and adds realism to the advert. 

The idea of a lack of functionality is a good message to put across. The message is unclear straight away which leads the viewer to read the small print. 

Again, the idea of visualising statistics. The simplistic shapes, text and colours make the message very clear. The black, red and white colour scheme gives the message impact on the viewer. 

Visualising an organ as a gift puts a great positive light on organ donation. It feels nice to give someone a gift, so why not life? Again, simplistic red and white gets down to the point. 

Text Ideas

What if it happened to you?

X number of people have registered as an organ donor. Why haven't you? / Have you? 

Thank you 

Lies about organ donation - we will take your organs while you are still alive!!

Imagine if someone died because you couldn't be bothered spending 2 minutes registering as an organ donor? 

Type Only Posters

A common technique used by graphic designers is create shapes and images using type. I like the idea of this but I feel that I need to consider whether this would be appropriate for what I was designing. My theme is a very serious issue so perhaps I need to allow the text to speak, rather than create 'pretty pictures'.

A further example of this technique, however some text is standalone rather than creating the image. Perhaps I could have text stating the message but combined with text making an image. 

What drew me to this poster was the staggering of the text and splitting the text into pieces. I like the quirkiness of this and the potential messages I could create using this visual key. For example, the splitting up of the text could represent the breaking apart of someones life because they need an organ.

I like how in the poster, the artist has used type to absorb the space and create shapes. I could somehow use this technique on my posters, for example creating a heart shape. 

This poster is a good example of how simple type can create a message. Obviously, the weight of the text on the word 'weight' is less to visualise the message to the viewer. 

I was drawn to the large quote on this poster. Maybe it would be appropriate for me to use a quote from a patient who has survived because of a donor organ. I find it interesting that there are various images in the text which communicate the meanings of the words. 

The simplicity of this poster drew me in. I was unsure of the message at first and so the advert was successful in making me read the small print to find out. 3 colours and a symbol was all it took! This is a perfect example of the kind of poster I need to create. 

Other Posters That Inspired Me

From the posters I picked out it seems that I am drawn to fairly illustrative posters with pastel colours.
These Star Wars posters particularly struck me. I was drawn to the simple image inside the outline of characters. The pale background makes the colours pop. The shadows in the illustration give space for the text to pop and give a clear message. The illustrations inside the shapes use a mixture of the same colour/tone. I plan to use this idea in my developments. 

This poster was purely illustrative. I admire the way the background colour is used as the lines for the drawing. This has also inspired me as to how I can use less colours but still have a detailed image. I would like to use a texture over the top of my colours to add an interest and depth to my posters.

The colours inspired me on this poster. The pale grey and white allow the pink to pop out of the page and therefore the message is instantly readable . Few words were required to convey the information and the humorous take is great for encouraging the public to be greener. 

I am really attracted to this style of illustration. It seems simple, but it is full of small details such as the linear shadow, lines within the text, a textual background, crosses separating the text and much more. I like the idea of using silhouettes of objects to create text and having the image as a minor element. I also like the framing of the poster with a cream border, it adds structure to an already organised poster.

Since there is a theme of organs, I was inspired by this heart poster. I like the idea of using text inside the chambers of the heart. Only 2 colours are used and the illustration itself is very simplistic.