Like any new brief, I always find it easiest to begin with a mind map to get down the ideas I already have, and to help generate more. I thought for a while and struggled to come up with any ideas to do with the dead heart transplant specifically. So, although I want to be creative about the brief, I think it will be easiest to focus on promoting organ donation in general. This gives me a lot of inspiration as it has been done many times before. However, I do not want to subconsciously copy any posters.
From my research I discovered that there is a lot that people don't understand about organ donation so I am considering creating some sort of lies about organ donation campaign. I also want to discourage people's laziness when signing the register as this is what stopped me for a long time. The fact that people's lives could be cut short because of someones laziness is quite upsetting. Unfortunately, I am unsure how to execute these ideas currently.
The presumed opt in was another discovery from my research that I would like to promote as I think this would tackle peoples laziness. Another statistic that interested me was the fact that one persons body can save the lifes of up to 10 people, which is a pretty awesome statistic which would be good to incorporate into my designs.
Idea sketches.
I feel that I have got quite a few ideas at the moment, but none of them are very strong. I have decided that it would be easiest for my posters to work as a set so that the image only poster can be understood.
My first idea is to have 2 heart illustrations either side of the central poster. One heart will be live, with plants growing out of the tubes. The plants will represent life an the words thank you at the base of the poster will communicate that this heart has been donated to a patient who has survived as a result. The second heart illustration will have no text, it will be illustrated in a way that shows the heart as dead and unused, as if the person never signed up, and no one benefitted. The central poster will have some sort of text to explain the posters either side. I am unsure at the moment but some sort of statistic seems appropriate.
I think that time was a good idea to focus on. It must be really painful waiting on the list for an organ and the time it takes to sign up in comparison is something to think about. I'm considering having a heart as a clock on one poster, something about how time is running out for them on another, and how registering only takes a minute on another. I am still unsure how I could make this idea a bit stronger.
This is a fairly weak idea, but I have thought about the idea of having a happy family on one poster, and the same family on another poster, but with one person cut out of their life - as if they have not survived on the waiting list. Something like "one day it could be you" would be an appropriate caption as the viewer would visualise themselves as either the person or the family.
This idea involves the personification of organs and the idea of 'putting them up for adoption'. The organs in the left hand side poster don't want to be abandoned and desperately shout to the person "PLEASE DON'T THROW US AWAY!!". The central poster would explain that you shouldn't abandon your organs "Your organs need a new home". The final poster would show the organs in their new home- in a person, this person would be jumping up and down with happiness.
The top idea involves heroism. On one poster, there would be 10 figures with the caption "people you could save:". the central poster would say "Be a hero" or "this is your chance to be a hero". The final image poster would have a superhero with a cape flying in the wind. This is to encourage people that you can save peoples lives without needing to be a superhero but you can feel like one , just by signing the register- great!
When getting feedback off other students, one suggested that I bring in the game Operation. At this stage I like this idea but I am unsure how I could use this to encourage people to be organ donors.
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