This should include 5 double page spreads (in theory a double page spread for facts, statistics, words, photos, opinions). However, the number of pages must be a multiple of 4.
I feel that the key to this brief is that the design must be informed :
"Your choice of layout, type and size should be informed rather than arbitrary."The final publication must be printed and staple bound using the digital print resource. A pdf version must also be created.
In previous briefs, we have carried out some research on grids and layouts. During this brief, I plan to deepen this research and hopefully gain a greater understanding of publication layouts.
There is currently a publication in existence showing all of the Lambananas, created by the Liverpool ECHO Newspaper. However, I personally feel that the design for this is very poor.
The front page is a bit heavy on the eyes. The selection of colours is very harsh and so the Superlamabanana photograph is difficult to see. It is reasonably clear what the publication is about, however, the text is painful to read.
Adverts are an unfortunate addition to newspapers, perhaps these adverts would have been better placed at the end of the issue. However, this decision may have been out of the designers hands. The layout within the paper is clear and concise...but boring. I feel that the idea to tick off each lamabanana as you see it is good, however this feature only became clear to me after seeing the publication several times.
The design of the description is very basic, with the name of each sculpture the same type but bold. The hyphens are irritating but this is a matter of dealing with a large amount of information with limited space.
Finally, the black and white boxes used to frame each design follow this rather boring theme. I feel that this is not an awful piece of design, but rather it puts the reader off actually going to see the sculptures. The whole project appears rather unappealing.
The ECHO produced a similar supplement for the GO Penguins event. This was slightly more playful and even included a map of the trail. The more interesting design was probably because not all of the sculptures were featured so there was more room for image and body copy.
I feel the typeface used for the title is much clearer and more inviting. The map is far more playful with colour than the previous supplement. Soft, pastel tones combined with a bright pink make the event inviting and exciting. The layout is much more easy on the eye and the columns of body copy don't appear to heavy to read. (I feel that I must consider the 7 words per column rule for my publication).
Unfortunately, the text becomes less easy to read as it covers the green background. However, the text is broken up into readable chunks with clear photographs of the penguins themselves. This compliments the cartoon-style of the map.
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| A close up of the map illustration |
I am fond of the illustrative style used for the map. For example, the handwritten road names adds a certain charm to the map. The clear illustrations of landmarks make the map easier to understand for visitors.
As you can see from this page layout, the images are far more adventurous in their position. One image appears to be at a slight angle and overlaps another. The variation in image size also keeps the reader interested. Again, the caption typeface and colour is unadventurous but the focus seems to be on the image in this spread, type should not be taking any attention from the beauty of the sculptures.
Next, I plan to carry out some thorough research into existing publications which I feel are more creative, or may be similar to the document I will be creating. I also plan to deepen my understanding of grids and layout.
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