STUDIO BRIEF
Coffee is purchased and drunk by millions everyday. Your task is to create a coffee branding that raises awareness and interest for the Superlambanana sculptures in Liverpool.
The branding can include anything from cups, paper bags and loyalty stamps.
As many coffee shops serve more than just coffee, this does not necessarily have to be the product, you could consider drinks such as frappuccinos.
BACKGROUND/ CONSIDERATIONS
How do you communicate what Superlambananas are and where they are?
Where is ideal for these drinks to be sold?
What will be included in your branding?
How can you draw attention to the branding and therefore promote Superlambananas?
MANDATORY REQUIREMENTS
Research into current coffee branding.
Evidence of development in blog.
DELIVERABLES
A minimum of 3 branded items such as coffee cups.
2 min presentation explaining brand idea. Include details such as where it is to be sold.
As this is only a sample brief, I may change it as appropriate. I have tried to leave the brief fairly open so I can be creative.
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