Often the smaller coffee brands are far more creative and interesting. I feel it is appropriate to research these types of coffee branding to gain a wide range of research which should therefore give me more ideas and help me to think creatively.
What attracted me to this first brand is the geometric pattern using cold colours. The hexagonal logo fits snugly into the triangles and stands out with a dark brown. The white text contrasts with this making the brand name clear. I like how the logo is split up by white lines with a variation of thicknesses, as this splits up the logo into sections so it is easier to understand. The range of colours offers a nice choice for the customer. Each logo colour has been co-ordinated appropriately to the colour of the geometric pattern.
The interactive 'blank canvas' and maze design on these coffee cups inspired me to create a similar theme on my own cups- similar to the Starbucks campaign to draw on your cups. If I decide to carry out this idea I need to ensure the colours are light enough to draw on top of. The typefaces on these cups have a handmade feel which reflects the coffee that is inside of them. Handmade products seem more appealing to customers - I feel that I could communicate the fact that the Go Superlambananas were handmade through my branding.
Coffee cups tend to come in lighter colours which I why I find this design so striking. The floral pattern is very appealing to me as a woman, however a design like this would half my customers. However, I could still incorporate a pattern into one of my branded items.
This is a very typical coffee branding, the grainy feel reflects the grains of the coffee and the colour palette resembles this also. The design features coffee cup and heart vectors combined with some homely typography. It is creative how the slogan encourages people to buy more! I need to consider whether a quote like this is appropriate for promoting Superlambananas.
I did not recognise this as a coffee branding at first because it is so unique and playful. Not your typical design. However, I feel it is important for the customer to recognise what the product actually is!
The playful pastel colour scheme combined with the geometric shapes coordinates with the furnishing in the shop itself. I also like the style of the cup holders - will this be a good addition to my branding?
This bright branding is heavily pattern based and very adventurous. The colour palette has a high contrast involving a vibrant orange, black and white. The illustrations are happy and friendly and get the customer excited about coffee. I often feel more excited about a coffee if the cup is well designed. These illustrations have been translated into prints that I assume are placed within the shop.
This design is a little more sophisticated. Using a simple blue and white colour scheme and a serif typeface. Individual letters from this typeface surround the coffee cups. I feel that this does not promote the brand very well as the logo isn't very clear. The actual logo within the branding is unclear altogether. Although I do like how inside the cup holder is a darker colour and this side also contains some information.
I think the simplicity of this next design is successful. Only black and white is required to communicate the brand. I personally like the way the typeface is rounded. This logo is repeated on the cups for clear communication.
I love this sticker idea because it is so original - I have never seen it before. I feel that stickers could get people really interested in the lambananas - especially children. How to include them in my design in a way that is relevant is the question.
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