Thursday, 15 January 2015

OUGD405 | Studio Brief 03 - Rough Plan/thumbnails


I have made a rough plan as to how I want my booklet to look- this is a development of my previous sketches. I personally find it easier to plan as I design and see where it takes me. However, I am trying to refine my design process by spending more time in the sketching stage. The main reason I find it difficult is that a lot of my designs revolve around the typeface, and I find it hard to draw type by hand. This means my sketches don't look anything like the designs. 
I did however, use sketches to plan out my layout. I decided from my research that I wanted to use a grid with many columns, similar to the design I had seen in one of the books I had researched. I decided to use a six column grid as my booklet is only going to be an A5 size, so a huge amount of columns is not required, even for my own reason of making a more interesting design. 
The pages I plan to have include
-a front page with title
-introductory page to break down content and front cover
-Information about original sculpture 
-Information about Go Superlambanana sculptures. 
-List of GSLB names
-The best Superlambanana?
-Auction details
-Design your own SLB
-Patterned back cover


For the front cover I plan for it to be very minimalistic, I plan to have the title covering most of the page in one of the typefaces selected from my research (whichever looks better during the design process). I cannot think of any creative names other than Superlambananas - A quick guide. 
In many books there is a break between the content and the front cover. For this I plan to use one of the most interesting opinions or quotes I found from my research, and on the alternative page a vector of a SLB as I feel this will balance the spread. I have seen this in my research and in many books I have read, this is why I want to try the same thing. 
It seems obvious for my first page to introduce the Original sculpture, as this explains where the whole idea came from. Similar to my research presentation I plan to have two SLB vectors illustrating the scale of the originals. Across the whole of my layout I plan to dot coloured circles and circles with photographs in, as I saw this technique repeatedly in my research and it appealed to me. I also think that  a circular shape represents the characteristics and patterns of the SLBs. As you can see from my notes below I have made plans for the general themes of my layout. 



The Go Superlambananas page is going to be very random and the content is to be dotted around the page to mirror the variation of all the SLB designs. I am considering having various statistics in larger text. I would like the letters on this page to be spaced out as if they are spread across the city (like the Superlambananas). 
The names page is going to be the most challenging to design as the content is unusual. I am currently considering having them as a list diagonally across the spread to give the simple content a bit of an edge. One of the ideas I came up with is to write the title 'Names' in a 2 x 3 grid, this will make it easier to fit into the layout. Again I plan to continue the use of circles across this spread. 


I have come up with the idea of having the best Superlambananas on podiums to represent their victory against the others. Similar to my spread on the Original SLB page I plan to have the title around half way down the page. The eye often looks straight into the middle of a page first. And similarly I have seen this used in the layouts I researched.
I am really unclear about how to display the auction page. I plan to just keep it consistent with my theme and include circles and text dotted around the page. Again, auction will be around half way down the page. I may include a hammer silhouette to communicate what the page is about. 


Since my crit group agreed that a design your own page was a good idea, I decided to take this forward. This widens the target audience for my booklet but I still feel that even adults will want to design their own! For this I plan to have an outline of a SLB spread across the whole spread - providing plenty of design space. I will use a pencil vector as if the SLB outline has just been drawn and to encourage the reader to draw on the page. The inside of the outline is to be white so that this can be coloured in without affecting the colours, whereas the outside of this is to be filled with colour to make the spread appear more appealing than just a simple outline. The title 'design your own' will frame the spread. I plan for this page to be simplistic so that the reader can take control. 

As I was creating these sketches - I came up with the idea to use acetate as the stock for my cover. I could potentially have the front page type on this and a pattern underneath. I fell that this could have a really funky effect that would encourage more people to pick it up. I am unsure at this moment in time how I will use this to make the back page interesting. 


As I was testing colours and type, I thought of the idea to use silhouettes of Liverpool's landmarks in my spread. I feel that this would really represent Liverpool and its culture and help readers make the link between the sculptures and the city. As I have seen in my research, I plan to use this at different shades and transparencies to create an engaging effect. 






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