Sunday, 1 March 2015

OUGD404 | Studio Brief 02 - Research

I recently purchased CEREAL magazine from Salt Mill Art Gallery as it is a good representation of how I would like my book to be presented. Buying the book also allows me to refer back to its layout and analyse its construction.
The magazine is slightly smaller than A4 in height and is perfect bound. The layout is crisp, clean and minimalistic. The stock is white, and the type is black meaning the photographs are the only colour within the publication. A typeface similar (or the same as) Bebas is used, partnered with a serif typeface. All the body copy within the magazine is centred in the middle of the page and features one or two columns. There is a variety of image arrangement within the magazine, some photos centred, some take up the whole spread and others are featured with other photos on a single page. No photos are full bleed, or overlap. So all the images have their own white frame. Some text is laid on top of various images. There are some grey title pages with white boxed titles. Some pages and photographs have a similar frame in black. The stock of the cover is a glossy card, whereas the pages within are a slightly less dense matte stock. The magazine overall feels very professional and this minimalistic, photo focussed style is something that I would like to achieve.
Below are some scans of the pages themselves -








A similar book that has inspired me is Brighton University's Fine Art Printmaking booklet. The book features a showcase of students word, its purpose being to advertise the course to potential applicants. It is primarily image based, however there are sections featuring quotes from course leaders as well as print makers.
The design is very similar to Cereal magazine. The display type is very similar in style, using tall, bold,uppercase letterforms, against a grey background. A sans serif type is used for body copy, unlike cereal which uses a classic serif. The typeface is equally legible and follows the minimalistic style, using plain white, pale and neutral backgrounds. 
I was drawn to the feel of the stock. A thick matte stock is used for the cover, promoting a handmade, textile feel. Whereas, the inside pages are a thinner glossy stock, expressing the professionalism of the images created by the artists. The book is perfect bound like most books, it is likely that this is the easiest method of binding for books that will be produced on a larger scale. 
The images within the the booklet are placed in a variety of positions on the page dependant on the shape and size of the artwork. This variation keeps each spread interesting a new and draws the reader in.  






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