The Hungry Sandwich Club (LCA Graduates) gave us a brief to create a cycle trail map for the up coming Leeds Indie Food Festival. All our groups were in competition with one another and the chosen map would be featured in a booklet created by The Hungry Sandwich Club. The pair were very open about the brief and wanted us to have creative freedom. The only requirements were that we included the title and details about the 5 locations along the trail.
Although this was an exciting brief, our group was tired so we struggled with the project. As the locations were over a large distance, we decided to image trace the points on Google Maps in Illustrator. We retraced the trail and added pins similar to the style of Google Maps. For the title we chose a typeface that was similar to some of our sketches, that were inspired by our research. We decided to give it a bold outline and shadow so it stood out against the map. We used circles across the map to make the text readable against the background and guide the eye to each section easily. Futura worked best for the titles as it was simple and legible and did not make the map too crowded. We decided that we would create relevant food illustrations for each of the locations. However, I felt that this was unsuccessful as we all designed the illustrations in our own style, leading to inconsistency in the design and the map feeling overcrowded.
I feel that the group could have approached this project more effectively had we been more focussed but I feel that our map design was successful overall.
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