I personally felt that our presentation went smoothly and came across as professional. We all explained the elements of the branding over 2 or 3 slides each so every group member was involved in promoting our branding. There was an issue in that our flyers did not seem to be on the presentation but as these easily follow the style of the branding I hope that the clients understand that this would be easily created if they do not know we have already created one.
I feel that we could have improved by printing some of our collateral out to aid our presentation, however as we were busy perfecting the branding this was not possible. However, we feel that our strong concept will make up for this.
Below are the slides we created. We tried to keep the slides as simple as possible using only pictures and text only when necessary, I felt that this would deliver a more effective pitch.
Feedback -
The overall impression of our branding was good, the students seemed to think our concept was strong and catchy. There were few issues with the whole branding, only a few helpful tips from the second years that would enhance the branding overall. There were no major issues that were identified so this was good! Here are some of the points raised -
Wayfinding - Arrows could be vinyl rather than mount board (We were unsure about what we were allowed to stick on the walls of the library. The material can easily be changed) .
Screenprinting - Digital with screen print would be too costly (however we provided many options to reduce cost, this was only if the budget allowed) .
Chair and coffee table - Could possibly make the exhibition too busy.
After the exhibition - how would we continue to promote after the exhibition? Maybe a website would aid this.
Booklet - Would you include student work within this?
Coat hangers - Maybe spray paint these to match the theme of the exhibition.
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