OUGD406 | Studio Brief 03 - Evaluation

This brief was great practice for collaboration and working in a group, which will be common when working in studios in the future. I felt that our group worked really well together, every person put something into the final design and contributed their strengths towards the project. Everyone was present at the meetings we planned and happily put ideas and research forward. I was also pleased to have the opportunity to get to know others in the class, I feel that I have developed friendships as a part of the brief.
I felt that our strength was not jumping into an idea. We went through several ideas before deciding to go forward with each one. We decided to make small digital experimentations for each idea as a test before going forward with any. When Pete came up with the concept 'Nice Jacket' we all decided that this idea was our most creative and this group agreement I feel strengthened our project overall. As every person had strengths in different software we were able to use all of these to aid our designs and produce an effective branding. I was also happy with how mature our group was when it came to decision making, as the group was not always in complete agreement. Despite this, everyone got behind the decisions the group made. I feel that overall our branding was professional and creative.
Although our group was very strong there were still areas that we could have improved. Firstly, if group members didn't particularly like an idea they found it hard to come forward and criticise the idea. I feel that all of us are still reasonably unconfident when it comes to criticising each others ideas. With this criticism maybe our group could have moved forward more quickly, however this is a skill that will come in time. I also feel that we should have spent more time working together digitally as many of our digital experiments were created independently. The second week I feel was our hardest, as the group overall was feeling tired and this lead to some errors in our work, these were corrected but we could have finalised our branding more effectively if we had not felt so worn out.
I feel that one of our major strengths was our presentation, everyone contributed towards the presentation and spoke for an equal amount of time with confidence. I felt that this confidence really made our idea appealing to the client. Another strength I feel our design had was that we successfully communicated that the exhibition was about books but also with a graphic design feel and without overcrowding the design, satisfying all of our target audience.  
Our success is evident in that our design came 2nd of all 11 groups, and as a group we are proud to have achieved this and the design we created. We would definitely like to work together in the future and I look forward to working with my group in the future.