OUGD406 | Studio Brief 03 - Preliminary Final Branding

Above is the final branding I designed ready for the rest of the group to check and correct any errors that still exist. The branding consists of a logo, which is used consistently across the appropriate collateral so the brand is easily recognisable. Our colour scheme is simplistic yet eye catching, using black and white and red as a bold spot colour. As our designs are so simple, if the red is taken away the designs are still clear and effective meaning the designs can be produced cheaply if the budget was small.
We created two poster designs, one being monochromatic to demonstrate the effectiveness of our design. We used the turned corner in our branding as we felt this was a strong yet simple idea that could be introduced to Nice Jacket without overcomplicating the design. We decided that for designs that were single sided, this would be printed on. Whereas with double sided designs we would actually fold this over - giving a hand made feel and making the designs more interesting overall. We tried to include the Leeds College of Art logo on everything to give a strong presence of the college so people would relate the exhibition back to LCA.
We created our invites in a book mark shape to relate this back to the content of the exhibition, for these the corner would be physically folded as it is a double sided design. We created the social media hash tag of #nicejacket, we felt this was catchy and easy to remember. Since social media is the main way people communicate we felt it was really important to emphasise this, so we placed the hashtag large on the back on the invites to make the social media connection really clear.  We decided that a thick stock was ideal for the invites so that it was actually usable as a book mark.
For flyers we decided to present two options, this being either a smaller A5 version of the poster, or a similar book mark shaped flyer, again the monochromatic scheme could be applied to both of these and the design is very similar to the rest of the branding. We created signage to guide people to the exhibition and as a final advertisement to those who may have not heard of the exhibition. We created a very simple 'Welcome' board on A1 Mount Board which would be placed on an easel, this would be clear to see when entering the library, we created a simple red arrow which would be placed around the library guiding visitors to the exhibition space.
Again, the labels for the work followed the book mark page turn theme, showing the designers name contact details, book and production method. We decided to include the college logo on these to give LCA a strong and clear presence within the exhibition. As an addition to the promotion we created sticker or badge designs which would be another clear way of spreading the word and would also give visitors the opportunity to take home a souvenir. Finally we created a booklet which gives a brief explanation of the exhibition and another clear list of the designers with contact details, this enables any visitor to contact designers with ease as they have a physical copy of the details.