As mentioned before, we decided to show our development work within the crit as well as a range of designs from the idea which we felt was strongest 'Nice Jacket'. We felt that this was the best way to decide how to move our designs forward as any potential problems could be picked up on.
As we expected and hoped, it was said that our Nice Jacket idea was the strongest and one design in particular was singled out as the most successful.
We were told that we had a well developed branding already as we had covered all the collateral as well as stock choices. The only points we still needed to cover were how we planned to use the exhibition space, in other words, how are we going to fit 107 pieces of work into the space. As well as a mockup of how our work would look hung up on coat hangers. Finally, we needed to consider were contact information for the library as well as how we would construct our labels to go with the work including all the relevant information such as contact details.
This feedback was really helpful for us and it was good to know that our idea was strong. We decided it was best to develop the favourite design into a final branding, considering all the points brought up in the crit, so we planned our next week around this noting down when everyone was available to work on the project. Since I had created the favourite design, I was asked to finish off the branding, whilst others prepped the presentation.
Below is the presentation produced for the interim critique -
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