The first task at hand was to improve the logo as the current shape had a bad perspective and was not clearly a book. We worked on creating a spine so the illustration was clearer, this meant the name of the exhibition was easier to understand. We also refined all the lines so that there were no errors, and we also corrected the angle of the text to match the angle of the book. We tilted the final logo on an angle as we preferred the more playful and inviting feel.
We did work on the open book logo, first by defining the pages and then by flipping the book round so that the title was on the cover rather than the pages so that this did not cause confusion. However, we decided to scrap this to the other logo as we felt one logo would be easier to transfer to other collateral and would produce a more consistent design.
I tried some alternative colours that were inspired by the interior of the library itself, but we felt that these were not as bold and eye catching as the red.
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| Old logo |
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| Old designs -coat hanger arrows were too complicated and misleading. |
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| Logo development |
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| Logo testing on collateral |
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| Colour testing |
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